“Theatre is a people business” and so contacts are key to any marketing team (Kerrigan et al, 2004, p. 43). We are currently building contacts across Lincolnshire and generating interest in our performance. Newspapers, libraries, museum, councils and schools all need to know about your performance.
“The diversity of market participants differentiates the marketing of the arts from most other contexts” (Butler 2000, p. 353) and this is the biggest challenge we are facing when marketing for our theatre company in particular. We are branching out to a huge variety of audiences because the topic of war is very relevant across generations. So, watch this space to see if we can pull it off!
Butler, P (2000) ‘By Popular Demand: Marketing the Arts’, Journal Of Marketing Management, 16, 4, pp. 343-364.
Kerrigan, F, Ozbilgin, M, Fraser, P, Kerrigan, F, & Fraser, P (2004) Arts Marketing, Oxford: Burlington, MA Elsevier Butterworth-Heinemann.
Simpson, L. (2014)