When we were deciding how to create flyers and programmes we took inspiration from what marketing and promotional materials we had seen around campus and at other theatre venues. We absolutely loved the postcard flyer for A Letter To Lacy, we thought it was incredibly different, small yet eye-catching and bold enough to still have the distinctive image that will make people pick it up. We decided that this was the style of flyer we wanted, using World War One postcards as a template and creating our own stitched pattern on the front.
If you want to see how well the process went click this link to read Louise’s blog post.
Cox, E 2014